This is a photo of three people - one man and two women - standing outside of VMware's Palo Alto headquarters.

I’m working to connect people with purposeful outcomes.

Leader of Brand & Marketing Strategies

Together, we can positively shape your organization’s story.

VMware Employment Brand Team Overview Video | While at VMware, I built and led an eight-person, globally distributed team of designers and experience creators. Our work was instrumental in driving brand awareness, celebrating VMware’s people and workplace, and positively influencing 30,000+ employee hires. This video highlights the team’s mission, work, and successful business outcomes. The video concept and copywriting are my own. The design production is that of the Senior Graphic Designer on the VMware Employment Brand team.

Featured Work

  • This is a mock up of VMware's employment campaign playbook.

    VMware

    Employer Brand System

  • This is a picture of VMware's employer brand measurement strategy.

    VMware

    Employer Brand Objective & Key Result Measurement Strategy

  • This is a photo of print publications recognizing VMware's business and workplace.

    VMware

    Workplace Awards & Recognitions

  • This is a picture of the VMware Careers Site in 2023.

    VMware

    Career Site Branding & Design

  • This is a photo of one of VMware's talent merchandise catalog.

    VMware

    Merchandise & Event Experience Strategy

  • This is a photo of VMware's employee social media post generator.

    VMware

    Employee Brand Advocacy Social Media Post Generator

  • This is a photo of VMware's employment brand campaign playbook.

    VMware

    2018 - 2020 Global Employment Brand Campaign

    VIEW WORK
  • This is a photo o VMware's innovation recruitment marketing campaign strategy playbook.

    VMware

    2020 - 2022 Global Innovation Recruitment Marketing Campaign

    VIEW WORK
  • This is a photo of VMware's 2023 recruitment marketing campaign playbook.

    VMware

    2023 Global Recruitment Marketing Campaign

    VIEW WORK