VMware

2020 - 2022 Global Innovation Recruitment Marketing Campaign

FILM | WEB | DIGITAL MEDIA | EVENTS | SOCIAL | EMAIL | DESIGN

What We Do at VMware | Film

Multi-Cloud: What We Do at VMware | Film

Digital Workspace: What We Do at VMware | Film

Security: What We Do at VMware | Film

Why VMware | Digital Media - Display Ads

Innovate at VMware | Digital Media - Display Ads

Distributed Working | Digital Media - Display Ads

Human Difference Powers Innovation | Digital Media - Display Ads

Diverse Career Path Growth | Digital Media - Display Ads

LinkedIn | Digital Media - Video Ads

Career Site Refresh Promo | Film & Web

Career Site Refresh | Film & Web

Virtual Events | Digital

The Joy of Innovation LinkedIn Live Series | Film & Social

VMware Careers Meetup LinkedIn Live Series | Film & Social

VMware Tech Trends Series | Film, Blog & Social

VMware Innovator Series | Blog & Social

Talent Community Engagement Campaigns | Email

2020 - 2022 Global Innovation Recruitment Marketing Campaign

My primary goal in co-designing and leading VMware’s global innovation recruitment marketing campaign was to make sure that our target audience knew about the company’s 5 strategic business priorities (Modern Apps, Multi-Cloud, Virtual Cloud Network, Digital Workspace, and Intrinsic Security), thriving innovation culture, and opportunities to advance professionally. Breaking down complex technical topics and showcasing how VMware employee’s work was making a positive impact on business and society was my favorite part of the project.

The 2020 - 2022 global innovation recruitment marketing campaign could not have been possible without Leona, Maria, Lauren, Louise, Ivan, Anoushka, Drew, Emmanuel, and Snezhanka from the VMware Employment Brand team, coworkers from the VMware Brand and Talent Acquisition teams, Impossible Engine, iCIMS, LinkedIn, Just Global and countless other co-workers at VMware.