VMware
2020 - 2022 Global Innovation Recruitment Marketing Campaign
FILM | WEB | DIGITAL MEDIA | EVENTS | SOCIAL | EMAIL | DESIGN
What We Do at VMware | Film
Multi-Cloud: What We Do at VMware | Film
Digital Workspace: What We Do at VMware | Film
Security: What We Do at VMware | Film
Why VMware | Digital Media - Display Ads
Innovate at VMware | Digital Media - Display Ads
Distributed Working | Digital Media - Display Ads
Human Difference Powers Innovation | Digital Media - Display Ads
Diverse Career Path Growth | Digital Media - Display Ads
LinkedIn | Digital Media - Video Ads
Virtual Events | Digital
The Joy of Innovation LinkedIn Live Series | Film & Social
VMware Careers Meetup LinkedIn Live Series | Film & Social
VMware Tech Trends Series | Film, Blog & Social
VMware Innovator Series | Blog & Social
Talent Community Engagement Campaigns | Email
2020 - 2022 Global Innovation Recruitment Marketing Campaign
My primary goal in co-designing and leading VMware’s global innovation recruitment marketing campaign was to make sure that our target audience knew about the company’s 5 strategic business priorities (Modern Apps, Multi-Cloud, Virtual Cloud Network, Digital Workspace, and Intrinsic Security), thriving innovation culture, and opportunities to advance professionally. Breaking down complex technical topics and showcasing how VMware employee’s work was making a positive impact on business and society was my favorite part of the project.
The 2020 - 2022 global innovation recruitment marketing campaign could not have been possible without Leona, Maria, Lauren, Louise, Ivan, Anoushka, Drew, Emmanuel, and Snezhanka from the VMware Employment Brand team, coworkers from the VMware Brand and Talent Acquisition teams, Impossible Engine, iCIMS, LinkedIn, Just Global and countless other co-workers at VMware.