VMware

2023 Global Recruitment Marketing Campaign

TRAINING & ENABLEMENT | EMAIL | DIGITAL MEDIA | SOCIAL | WEB | DESIGN

Employee Brand Ambassador Social Media Guide

VMware Brand Advocacy Training

Employee Brand Advocacy | Training & Enablement

Candidate Email Best Practices

Employment Brand Team Services and Partnership Overview

Employee Brand Advocacy Social Media Post Generator Tool (Powered by Adobe Experience Manager)

Polish Your LinkedIn and Twitter Profile Training

Employee Referral Program Email Campaigns

Prospective Employee Email Campaigns

Employee, Prospect Employee, & Candidate Engagement | Email

Candidate Interview Email Campaigns

Job Spotlights | Digital Media - LinkedIn Carousel Ads

Job Spotlights | Digital Media - Google Search Ads (Examples)

Job Spotlights | Film & Social

“What We Do” Blog Series | Social

Meet the Hiring Manager Blog Series | Social

VMware (Office) Views Series | Film & Social

Animated Job Spotlights | Film & Social

Growing Teams LinkedIn Widget | Web

Growing Teams Career Site Widget | Web

Product, Customer, & Business Pages | Web

2023 Global Recruitment Marketing Campaign

VMware’s 2023 global recruitment marketing campaign is focused on raising awareness about VMware’s investment in nine Product & Cloud Services, Customer, and Business job categories across 14 global locations.

My primary goal in co-designing and leading this campaign is to shape positive perceptions about VMware’s business, products, and workplace culture so that prospective employees are more compelled to apply for, interview, accept job offers, and grow their careers at VMware. 1,430 external hires have been influenced by VMware’s 2023 global recruitment marketing campaign to date*.

The 2023 global recruitment marketing campaign would not be possible without Leona, Maria, Lauren, Louise, Anoushka, Drew, Snezhanka, Emmanuel, and Stefanie from the VMware Employment Brand team, Brenda, Andrea, Kent, Tara Laura, Deanna, Victoria, and countless others members of the Talent Acquisition team, the VMware Brand and Communications team, Just Global, iCIMS, and the broader employee community at VMware.

*This number was pulled on November 21, 2023.