VMware
2023 Global Recruitment Marketing Campaign
TRAINING & ENABLEMENT | EMAIL | DIGITAL MEDIA | SOCIAL | WEB | DESIGN
Employee Brand Ambassador Social Media Guide
VMware Brand Advocacy Training
Employee Brand Advocacy | Training & Enablement
Candidate Email Best Practices
Employment Brand Team Services and Partnership Overview
Employee Brand Advocacy Social Media Post Generator Tool (Powered by Adobe Experience Manager)
Polish Your LinkedIn and Twitter Profile Training
Employee Referral Program Email Campaigns
Prospective Employee Email Campaigns
Employee, Prospect Employee, & Candidate Engagement | Email
Candidate Interview Email Campaigns
Job Spotlights | Digital Media - LinkedIn Carousel Ads
Job Spotlights | Digital Media - Google Search Ads (Examples)
Job Spotlights | Film & Social
“What We Do” Blog Series | Social
Meet the Hiring Manager Blog Series | Social
VMware (Office) Views Series | Film & Social
Animated Job Spotlights | Film & Social
Growing Teams LinkedIn Widget | Web
Growing Teams Career Site Widget | Web
Product, Customer, & Business Pages | Web
2023 Global Recruitment Marketing Campaign
VMware’s 2023 global recruitment marketing campaign is focused on raising awareness about VMware’s investment in nine Product & Cloud Services, Customer, and Business job categories across 14 global locations.
My primary goal in co-designing and leading this campaign is to shape positive perceptions about VMware’s business, products, and workplace culture so that prospective employees are more compelled to apply for, interview, accept job offers, and grow their careers at VMware. 1,430 external hires have been influenced by VMware’s 2023 global recruitment marketing campaign to date*.
The 2023 global recruitment marketing campaign would not be possible without Leona, Maria, Lauren, Louise, Anoushka, Drew, Snezhanka, Emmanuel, and Stefanie from the VMware Employment Brand team, Brenda, Andrea, Kent, Tara Laura, Deanna, Victoria, and countless others members of the Talent Acquisition team, the VMware Brand and Communications team, Just Global, iCIMS, and the broader employee community at VMware.
*This number was pulled on November 21, 2023.